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Friday, April 22, 2022

Ball State enhances NIL opportunities in partnership with Opendorse - BallStateSports.com

MUNCIE, Ind. – Ball State Athletics has a new, easily accessible platform to empower its student-athletes in their name, image and likeness (NIL) exposure and opportunities in a partnership with Opendorse.

An industry leader in NIL, Opendorse provides technology to the athlete endorsement industry and serves the full life cycle of supporting athletes: educating, assessing, planning, sharing, creating, measuring, tracking, disclosing, regulating, listing, browsing, booking and more.

Spearheading the efforts of Ball YOU, Opendorse provides the leading education, compliance and content solutions for student-athletes at more than 100 college athletics teams, athletics departments and conferences. The platform is used by over 75,000 athletes to build and monetize their brands in the NIL era.

In addition to the NIL marketplace, Ball State student-athletes receive full access to Opendorse's all-in-one NIL platform, providing best-in-class compliance, content and education tools:

Compliance: upon completing NIL deals, athletes can automatically disclose activity details to their institution to ensure eligibility.

Content: athletes receive on-demand access to share photos and videos from games, practices and more. Athletes can also receive content suggestions from their teams, encouraging fan engagement, fundraising initiatives, ticket sales and more. 

Education: athletes receive in-person and on-demand virtual education sessions from industry leaders at companies including Meta, Overtime, Players' Tribune, Opendorse and more.

About Ball YOU
Ball YOU, Ball State's NIL program, is guided by three main focal points: 

The Starting Line 
Featuring education around NIL policies and/or legislation along with leveraging opportunities, student-athlete brand assessments, content and asset offerings including photo/video sessions along with talent assessment by professionals. 

Nest Tool Chest 
The tool chest will include contract education, business creation insights, licensing and endorsement best practices, intellectual property education, media training, how to conduct camps, clinics or lessons along with a vault of assets and storytelling education. 

Take Flight 
Take Flight is an established leadership development initiative and will continue to include career exploration, resume and LinkedIn workshops, the innovative Gainbridge Leadership Series focusing on Financial Advising and Literacy in the NIL age, Professional Communication, How to Nail Interviews, Building Confidence and Ergonomics along with programming around the aforementioned talent assessment.

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Ball State enhances NIL opportunities in partnership with Opendorse - BallStateSports.com
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